Landscape.IS.Hankin

“There are three classes of people: Those who see. Those who see when they are shown. Those who do not see.” Leonardo da Vinci

18 Mar 2010

Reverse Graffiti




If you walk around the streets, wherever you are, & look down, a clean surface is rarely what you see. The streets are becoming dirtier & dirtier. CURB are a natural media company that have taken the dirty streets & used them as a business opportunity. It is called reverse graffiti, or 'clean advertising'. Instead of adding paints or spraying to surfaces, CURB remove dirt to form advertising slogans. In their words it is "the process of selectively removing dirt from high-footfall areas to reveal an eye-catching message." This new way of advertising, in my opinion, is pretty ingenious; it is a non intrusive, semi-perminent way to engage the public & grab attention away from the traditional ways of advertising. I would certainly pay attention to this, just keep your eyes down.
Posted by Alice at 12:12
Labels: Alternative Art and Design, Focus Week 4, Sustainability

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This blog is an on going way for me to record & share my inspirations, likes & dislikes with other landscape architects, or anyone that finds the subject of Landscape Architecture, & design as a whole, interesting. The blog contains a variety of design aspects, from Landscape Architecture to Architecture, grafitti design to model making, photography to sustainability. The tabs below give a list of topics that are contained within the blog, focus weeks being a self-directed week away from university to explore & discover new inspirations or to follow up on already held ones.

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